Our mission

Our mission is to reduce the number of dogs surrendered to shelters.

In Australia, an estimated 200,000 dogs are surrendered each year due to being unwanted, financial difficulties, or changes in their owners’ circumstances.

We are committed to lowering this number.

We provide prospective dog owners with access to critical information to help them understand the time and financial commitments involved in caring for different breeds.

From selecting the right companion to connecting you with reputable services for ongoing health and happiness, we support every stage of dog ownership.

Helping dogs and their owners to thrive is at the heart of what we do!